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Breaking the Status Quo: Rethinking your Distributor Strategy

Over $2 Million Saved Through Strategic Distributor Tender


Client Context

Our client, a major healthcare provider, had a long-standing contract in place with their third-party distributor. While the supplier had been reliable, the contract had remained uncontested for several years. As a result, significant price inefficiencies had developed over time.

Faced with increasing cost pressures and a need for greater visibility and control, the organisation partnered with August Consulting to lead a strategic go-to-market exercise.


The Challenge

The client sought to:

  • Secure immediate cost reductions

  • Improve service quality to better support operational needs

  • Strengthen procurement governance and purchasing controls


Our Approach

August Consulting delivered a structured tender and negotiation strategy that combined:

  • Advanced Spend Analysis: Leveraging multiple data sets to identify price outliers and cost-saving opportunities

  • Stakeholder Engagement: Establishing a cross-functional Distributor Working Group to align requirements and evaluation criteria

  • Targeted Procurement Strategy: Developing short- and long-term cost reduction plans with a clear change management roadmap

  • Implementation Support: Providing hands-on guidance to ensure full realisation of projected benefits


Project Objectives

Together with the client, we defined success through the following key outcomes:

  • Improved commercial terms

  • Enhanced stock availability

  • Clear, measurable KPIs and service levels

  • Catalogue management and compliance improvements

  • Greater operational efficiency

  • Product and service standardisation


Results Delivered

The outcome was a high-impact transformation:

  • $2+ million in savings achieved across the contract term

  • Enhanced supplier terms, including service improvements and reduced markups

  • Improved governance through purchasing controls and contract compliance

  • Increased visibility and reporting, enabling better future planning


Final Thought

This engagement demonstrates the value of regularly reviewing entrenched supplier relationships. By taking a structured and strategic approach to market testing, the client unlocked significant financial benefits and improved operational control.


Importantly, it also created a competitive and transparent environment where suppliers were encouraged to present innovative solutions — and were given the opportunity to have those ideas seriously considered.


Want to explore similar opportunities in your supply base? Connect with August Consulting to discuss how a go-to-market strategy can unlock measurable results for your organisation.



Distributor Review - A Strategic Go-to-Market Approach That Delivered Real Results
Distributor Review - A Strategic Go-to-Market Approach That Delivered Real Results


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